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Event Details
(NL versie: zie hieronder)
En tant que patron d’agence web, chef de pub ou comme développeur indépendant, votre responsabilité est engagée lorsque vous proposez une action publicitaire pour votre client.
Pour tout savoir sur le droit de la publicité et des promotions online, la FeWeb a invité le cabinet d’avocats Simont Braun pour une séance d’information gratuite spécialement à consacrée à :
- la publicité comparative : tous les problèmes de comparaison d’offres groupées (cf. offres adsl, téléphonie, etc.), mais aussi les sites comparateurs de prix ou encore le fait d'utiliser la marque du concurrent dans la publicité.
- les jeux, paris sportifs et concours sur internet : qu'est-ce qui est permis/interdit ? quid de l'aspect territorial (site géré à partir de l’étranger mais accessible en Europe, etc.) ?
- les offres conjointes : c’est-à-dire les ventes avec primes ou ventes liées : cross-couponing, self-liquidating, systèmes de fidélité, concours liés à une obligation d’achat,…
- les questions de search engine marketing et de référencement : systèmes adwords, métatags, domain parking, etc.
Programme :
- 18h30: Accueil par M. Benjamin Beeckmans - FeWeb
- 19h00 : Exposé et cas pratiques
§ Maître Benjamin Docquir (en français)
§ Maître Gregory Sorreaux (in het Nederlands)
- 20h00: Questions-réponses
- 20h30 : Drinks et sandwiches
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Als hoofd van een web- of reklameagentschap of als zelfstandige softwarespecialist, bent u verantwoordelijk indien u uw klant een reclamecampagne voorstelt.
Om alles te weten te komen over het publiciteitsrecht en over online promoties, heeft het FeWeb het advocatenkantoor Simont Braun uitgenodigd om een informatiesessie te organiseren speciaal gewijd aan:
- vergelijkende reclame: alle problemen over de vergelijking van aanbiedingen (cf. aanbiedingen adsl, telecommunicatie, enz.), maar ook prijsvergelijkende sites, of zelfs ook het gebruik van andermans merk in de reclame.
- spelletjes, sportieve weddenschappen en wedstrijden op het Internet: wat is toegestaan/verboden? Wat met het territoriale aspect (site beheerd vanuit het buitenland maar toegankelijk in Europa, enz.)?
- de koppelverkoop: met andere woorden verkopen met premies of verbonden producten: cross-couponing, self-liquidating, getrouwheidssystemen, wedstrijden verbonden aan een verplichte aankoop.
- vragen over search engine marketing en referencing : adwordssystemen, metatags, domain parking, enz.
Programma :
- 18h30: Welkom door M. Benjamin Beeckmans - FeWeb
- 19h00 : Case study
§ Meester Benjamin Docquir (en français)
§ Meester Gregory Sorreaux (in het Nederlands)
- 20h00: Vraag en antwoord
- 20h30 : Drinks en sandwiches
Attendee List
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Where
mVillage
Paleizenstraat 44
1030 Schaerbeek
Belgium
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